But who are you? It is time that you take a lesson from the brands in the public domain, to learn and understand – what it takes to stand out and prosper!
What’s does personal branding mean?
“In short, it’s your reputation. Each interaction you have with others has the
opportunity to create a memorable experience, teaching them what they can expect
from you. When you’re consistent in delivering those experiences, you build a strong
reputation. Delivering your brand clearly and consistently across a wide audience
helps open doors to opportunities. Your brand becomes your personal calling card—a
unique promise of value; a distinct and authentic representation of you. In building
your personal brand, you will define your individuality, maximise your strengths and
manage your choices now to create future opportunities.”
Remember: Regardless of age, position, business and title we are all CEO’s of our own companies: Me Inc.
Questions to get you started
- What are my values?
- What are my strengths?
- What are my interests?
- Why should someone hire me?
- What are the areas I need to approve on?
- What object could I use to give a visual to my meaning?
- What other brands do I like? Why?
- What brands do I hate? Why?
- If someone looked at your LinkedIn page, what would they know about you?
- Does how you dress mirror who you are?
Tools and resources you can use
(Some bullet points are links, so hover over so don’t miss out)
The elevator pitch is a brief but persuasive sales speech that you use to spark interest in who you are and what you stand for. In practice, a good elevator pitch should last no longer than a short elevator floor hop which is around 20 to 30 seconds… hence the name.
Using the work you have done with answering the questions set out above, form a few sentences that you can use for an elevator pitch.
Some examples are:
Melitta Campbell, Business Coach for Female Entrepreneurs, Melitta Campbell.com
I am a business coach for new female entrepreneurs. I offer structured and affordable programs to help them put doubt and anxiety aside, build their entrepreneurial skills and confidence, and create a business they love that delivers the results they desire.
Teri O’Neal, Director of Public Relations, A. Bright Idea
Very few careers offer the opportunity to support chemical weapons demilitarization one minute and vineyard marketing the next. At A. Bright Idea, we do that and more. We offer strategic communications services for industries of all types. What started as one person’s vision, transformed into a full-service, coast-to-coast creative playground. With experts in PR, advertising, graphic design and interactive, A. Bright Idea helps organizations achieve goals.
Bridgett McGowen, Awarded International Professional Speaker, BMcTALKS Academy
My name is Bridgett McGowen, and I am a professional speaker at BMcTALKS. I help professional women who want to speak with power and executive presence but who do not want to waste time reading books and watching videos that cannot give them real and honest feedback on their presentation skills.
You can read more on Fit Small Business.
Comment below your thoughts, ideas and how you transformed your personal branding!