“Pursue what makes you happy” | Interview with Saira Arif

I met Saira at the Technology for Good Think Tank Launch - As an ambassador I was helping with the set up and supporting the founder Sharon throughout the evening. Saira was a guest speaker, as part of her role at ORCHA. ORCHA is the World’s leading health app evaluation and advisor organisation. The company…

Why social media content and engagement can aid your brand

Social Media isn’t necessarily about selling something like your services or products although fundamentally, that is probably your end goal. Companies whether large or small also use social media to inform, engage and entertain their followers building and growing an online community. The truth is,  people are social animals. A company that can build on…

Digital business marketing, exploring the 5 P’s

Marketing 5 P's You've decided to digitalise your business but how can you 'market' your brand? Typically, there are 5 P’s to a Marking Plan which are Product, Place, Price, Promotion and Packaging.  As part of the The Wonder Consulting, I explore the 5 P's explaining what they mean and how they can influence the positioning…